Good to great why some companies make the leap and others dont is a management book by jim c collins that describes how companies transition from being good companies to great companies and how most companies fail to make the transition the book was published on october 16 2001 greatness is defined as financial performance several multiples better than the market average over a . Executive summary jim collins already established as one of the most influential management consultants further established his credibility with the wildly popular good to great why some companies make the leapand others dont originally published in 2001the book went on to be one of the bestsellers in the genre and it is now widely regarded as a modern classic of management theory. Five years ago jim collins asked the question can a good company become a great company and if so how in good to great collins the author of built to last concludes that it is possible but finds there are no silver bulletscollins and his team of researchers began their quest by sorting through a list of 1435 companies looking for those that made substantial improvements in their . The good to great companies made a habit of putting their best people on their best opportunities not their biggest problems the comparison companies had a penchant for doing just the opposite failing to grasp the fact that managing your problems can only make you good whereas building your opportunities is the only way to become great
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