Essentials of patents full of valuable tips techniques illustrative real world examples exhibits and best practices this handy and concise paperback will help you stay up to date on the newest thinking strategies developments and technologies in patents. Essentials of patents is arguably one of the first works on intellectual property that drives home the importance of patent creation protection and exploitation throughout the enterprise gibbs and dematteis show how patents can enhance competitive intelligence product development cost reduction product line expansion and revenue streams . While there are many books on how to patent and patent law essentials of patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool this is not your ordinary patent book its emphasis is directed to patent management with the express emphasis of increasing shareholder value and its audience each with its own chapter includes the ceo ico cfo . Patents are becoming a significant contributor to shareholder value essentials of patents presents a solid model for integration of senior managers who were traditionally considered by corporate engineering and legal staff to be patent outsiders into the patent value equation vern norviel general counsel perlegen sciences inc
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